Eyefull Video Productions News
What Kind of Entrepreneur Are You?
Are you a serial entrepreneur who is always coming up with new ideas and starting new businesses? If so, you may need to recover from failures more often because you take greater risks. But serial entrepreneurs are more likely to experience repeated business successes.
While many of us may wish we were serial entrepreneurs, we are more likely what is called a lifestyle entrepreneur - who puts passion and work satisfaction above profits. And while we may not have to answer to profit-hungry investors, we still must make a good profit. If you're going to invest lots of hard work and money, you deserve to get a good return on your investment.
The goals of lifestyle entrepreneurs may include creating a sideline business or earning a living doing something you love, working from your home, achieving a good work/life balance, and owning a business without investors. These are great goals, but they must be tempered by some reality checking.
Know Your Entrepreneur Personality Type
Every successful business owner has a clear idea of their limitations and works to strengthen their weaknesses. By knowing your own entrepreneurial personality type, you can manage your resources and find help in areas of weakness. See if one or more of these entrepreneur personality types rings a bell.
1. The Improver. Improvers or social entrepreneurs long to improve the world. Their high sense of ethics can lead to a tendency of perfectionism which has its own costs.
2. The Advisor. This kind of person is very good at customer service. They want to please their customers. The challenge facing them is to not become so focused on the customers and business that they do not take care of themselves.
3. The Superstar. This type of entrepreneur leads by charisma and high energy. This person can, however, become too competitive which can sour the workplace and the market.
4. The Artist. More reserved, but very creative. Artists tend to build their businesses around their talents. The challenge for this personality is not to allow any criticism to cut too deeply.
5. The Visionary. A grand thinker who plans the successful enterprise. The danger is that they become too enchanted with the dream and not enough with the nuts and bolts of building a business.
6. The Analyst. This person excels at problem solving in a systematic way. The challenge is to realize that too much analysis can result in no action being taken. Learn to trust others more.
7. The Fireball. Characterized by an entrepreneur with great energy and optimism. This personality works well with customers. The challenge is that the impulsiveness needs to be balanced with sensible planning.
8. The Hero. This person has great will and leadership. This can lead to great companies, but the challenge is avoid be too forceful and over promising. You must inspire others.
9. The Healer. These nurturers bring harmony to the business with a surprising ability to survive with an inner calm. The challenge is to pay attention to the less interesting aspects of the business. Do not avoid the realities of business.
Whether you are one of the above types or a mixture of types, you can succeed in your business by becoming aware of your strengths and weaknesses. Whether you have employees or are a one-man/one-woman band, seek to strengthen your weaknesses.
Making Sales in a Tough Economy?
When sales are down, many small business owners become discouraged as they struggle for solutions. Some become paralyzed and neglect the sales steps that have been successful in this past. This only makes it worse. Instead of pulling back, it's time to renew your sales efforts. Don't blindly reach for lots of desperate, new strategies. First, work on the old proven strategies that have worked in the past.
Don't stop prospecting. Of course you can't neglect existing jobs and customers, but you always have to be looking for new customers. Even though cash flow may be thinner than it used to be, that's no excuse to neglect marketing and advertising. Your competitors are probably doing less marketing so this is a good time for you to do more. Are you following up all the leads you get? Just by diligently following up all leads and continuing your marketing and advertising, you could come out of this slump stronger than your competitors.
Keep a positive, fired-up attitude. Granted, that's easier said than done, but look at the consequences of not staying positive. If you continually blame the economy and other things out of your control, they can be come a self-fulfilling prophesy. Never quit. Never!
Remember how hard and enthusiastically you worked the business when you started it. You could not be stopped. It's time to tap into that same fire again. Just remember what your clients and prospects liked so much about you and your business. Well, you can bring that back again.
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
There is some controversy about who is responsible for the quote. Some attribute it to Mahatma Gandhi, political and ideological leader of India during the Indian independence movement. Others attribute it to Leon Leonwood Bean who founded the famous mail order company, LL Bean. Their legendary company policy of giving 100% money back on returned products still applies today.
Either way if you apply this philosophy to your business, your business will grow.
Need a great marketing scene for a business video? A scene I call "The People of Acme" is ideal for many promotional videos whether they are for a business or non-profit. You've seen it in TV commercials and in corporate videos. It consists of quick cuts of the hard working people of your client's company. This short marketing scene is accompanied by narration and/or uplifting music. It can be a powerful scene. The message is simple: The people of Acme are dedicated, hard-working and they care about you, the customer.
To produce this scene, plan on a high shooting ratio. You'll want to end up with at least 10 or 15 faces of people working, smiling, caring. To get that you might need to shoot 30 or 40 people and many shots will be close-ups. The viewer sees a variety of people: on an assembly line, in corporate offices, on the phone with customers, loading trucks. Some are are smiling, some are concentrating. They all care. They are working together to make a better world.
The music could be Mozart or "We Are The World." It conveys a sense of the human spirit coming together and striving for excellence. The narration, if any, could be something like "The people of Acme are always there for you. It's their teamwork and dedication to quality that make Acme the world leader in customer service."
Or "All the sophisticated technology that Acme possesses means nothing without our best asset--our people. Acme is people helping people."
One of Eyefull Productions' greatest assets is the ability to tell a compelling story. How can we help you tell yours?
If you’re not already utilizing video as part of your online marketing strategy, then there is no better time to start than the present. Consumers are becoming more immersed in video than ever before and are increasingly becoming more accustomed to the richer online experience of watching videos. Studies have proven that conversions increase when businesses have videos on their website. Nowadays videos are everywhere, from the gas pump to your smart phone.
While reading is a great way for many people to learn, many individuals are more visually-oriented, meaning that they can absorb and comprehend information better when it’s provided in a visual format. Marketing campaigns featuring videos are more likely to attract these visually-oriented individuals. In addition, video provides the viewer with more of a sense of trust in your business, service, or product as they can get more of a personal view of who you are and what you stand for.
So if you’re still asking yourself why you need to incorporate video into your marketing campaign, let me give you 10 terrific reasons to do so…
1. Videos are where your customers spend most of their time online.
Think about it, YouTube alone receives more than 4 billion views every single day. No that wasn’t a typo, I did say billion with a “B”. It’s also the 2nd largest search engine next to Google. In addition, 78% of people watch a video at least once a week and 55% of people watch videos every day. Everyone watches online videos, including you. Admit it, you know you do. You need to be making promo videos, web series, video blogs (aka vlogs), video testimonials, branded entertainment, and funny viral videos of your cat, your dog, your cat riding your dog, or whatever style and format is going to best reach out and relate to your target demographics.
Okay, Game Over! I think we should just end the article right here, but if you’re still not convinced, let me give you 9 more…
2. Your competition is already using video as part of their marketing strategy.
According to MarketingProfs, 81 % of senior marketing executives are now using online video content in their marketing programs, which is up from 70% in 2011.
3. Video is search engine friendly.
Consumers are looking for your products and services. How are they looking? Most likely, their first course of action would be Google. Social media can affect organic Google search results as well as be an entry point to your website. Since YouTube is the second-largest search engine, videos get ranked high in Google search results.
4. Videos are easily shared through social media.
More than 500 years worth of YouTube videos are viewed daily on Facebook and more than 700 YouTube videos are shared on Twitter every minute.
5. Video levels the playing field.
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates Annual Benchmarking Results). Video has created an even playing field on which brands, business, and organizations can compete. The advantage is still with larger, more established brands, simply because they have bigger budgets for video marketing and media buying. The trick is to just keep being more creative and do a better job of targeting your demographics, in order to reach your consumers.
6. Video is entertaining, educational, and inspirational.
More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com). The term “Motion Picture” has a dual meaning. Video is far superior in moving people to laugh, cry, learn, get mad, and take action over photos, text or audio. It’s a great storyteller that will keep viewers glued to your site.
7. Real-time feedback and interaction.
People love commenting on videos and that where you can learn more about your consumer’s wants and needs. A sure fire way to maintain a loyal viewer audience is to make a mention of a fan’s comment from a previous video and address the issue that they commented about. It keeps your viewers engaged and longing to see what you are going to post next.
8. Videos are measurable.
With analytics being so accessible, they do a great job of telling how successful your videos are. There’s no more guesswork. Measurement can help you determine which videos and surrounding social media activity is moving your marketing campaign in the right direction.
9. Online video is one click away from the “Buy” button.
As stated by ReelSEO, 34% of apparel shoppers are more likely to make a purchase after viewing an online video ad, versus 16% after watching an ad on TV. Think about it, a good majority of impulse buys occur online. After viewing a TV commercial, one may get distracted by the occurrences of everyday life that they do not immediately make it over to the computer to make that purchase.
10. Video is mobile.
People view video on their tablets and mobile phones and watch it while they are on the go. With mobile video you have the potential to be in people’s hands, and have them understand everything about what you offer, and also be only one click away from buying your stuff, which is the whole point.
So in conclusion, it’s all about video and targeting the right demographics that would be interested in your product or service. If you would like some assistance in getting your video marketing campaign on track, then consider putting us to work for you.